Social Media Marketing

3 Potential Social Media Marketing Threats To Identify Before They Appear Social media is a powerful marketing tool for marketers. If used correctly, it means great exposure for your brand, a highway to connecting and engaging with your target audience which leads to long-lasting relationships that establishes trust. It also means traffic, newsletter signups, and potential customers coming further down your conversion funnel. And social media can do this at a fraction of the cost that traditional display ads or most other marketing methods can. In fact, it can even do it better, if used correctly, that is. Marketers have started to realize the many benefits of social media marketing, and as a result, more brands than ever have made social media a part of their marketing strategy. ...

Social Media Strategies Top Brands Are Using And What You Can Learn From Them When looking to do something, you should always look at the experts who have already achieved what you want to achieve and are in the position that you want to be in. For marketers, social media has gone from being something considered just a fad, to an essential part of their marketing strategy. Today, more and more brands are realizing the true marketing potential of social media, and very few deny its powers. In fact, many of the world's largest corporates have started using social media - and are doing it extremely well. If you aren't yet using social media, now is the time. In this article, we'll be listing usage stats, while also highlighting different ways that businesses are using social media...

6 Clever Ways To Make Social Media Marketing Less Stressful (adsbygoogle = window.adsbygoogle || []).push({}); Working with social media is stressful. There's no denying it. You have to share posts, deal with complaints, interact with your audience, and everything in between. Being a social media manager is being several things at once, and naturally, stress will soon follow. You have a million things to think about, and you're trying to juggle a thousand things at once. Inevitably, social media will become stressful eventually. But the truth is that it doesn't have to be stressful. At least not at the degree that many social media managers are feeling. With the help of some clever tactics, and with great planning, social media can generate amazing results for you, wh...

Every Single Social Media Metric You Need to Keep Track of (and how to) (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do a lot for your brand. And if you have a strong strategy, it is probably generating a ton of results for your brand already - many of which you aren't aware of. If you have a strategy, you should have set a few main objectives that you want to achieve and a few side goals, but the fact of the matter is that even though you are putting all your efforts into achieving your goals and generating results on the metrics you focus on, you are still generating results on the other metrics as well. When you evaluate what social media does for your brand, it's easy to miss out on results that aren't within your strategy. And it makes sense. ...

What is StoryTelling and Why You Need to Use it in Social Media Marketing Storytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them. Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey. In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...

Words and Phrases You Need To Stop Using in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a quickly evolving landscape. New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary. The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in. In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...

4 Ways to Promote your business on social media for Explosive Growth (adsbygoogle = window.adsbygoogle || []).push({}); Want to market your business? Not sure what actions to take for optimal growth and results? Everyone is talking about the results social media can generate. And it's partly bad and partly good. The thing is that the results brand are seeing from their efforts are results of hard work, great planning, and resources invested. Am I saying you can't achieve those results? Absolutely not! You can reach those results above and beyond, but the issue is that many brands that I come across believe that they can reach those results by sharing a few posts, leave a few comments, and then wait. But as you probably know, that is not the case. ...

7 Essential Tactics to Grow Your Business With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When you use social media for your business, there are a ton of rules you must follow. At least if you want great results. Those rules can be divided into helpful tactics, and essential tactics. Helpful tactics are those that help you generate better results and grow your page, such as interacting with your audience. Essential tactics, on the other hand, are the things you need to do in order to succeed on social. If you skip doing them, you'll be slowed down in the process, and you'll have a hard time reaching your goals. One may say that essential tactics are the things that lay the foundation to a successful social media presence, and that helpful...

5 Tips to Grow Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful tool. Have you lost interest yet? We hear that expression all the time! "Social media is vital for your business", "Social media is great for marketing", "You need to use social media", and so on... But what does that really mean? And more importantly, how can you actually use social media to grow your business? We hear all these buzz words and expressions about social media's "tremendous" power (by the way, its power is tremendous), but what's more interesting is how you can extract that awesomeness into your very own marketing strategy, and achieve the results everyone seems to be getting. In this article, I'm listing...

4 Hacks to Convert Social Media Engagement Into Real Sales (adsbygoogle = window.adsbygoogle || []).push({}); You have the followers, you have the engagement. Now what? The reason you are building your brand's social media presence is not to get a lot of engagement and followers. It is to further down the road sell more. Whether your main goal is to increase brand awareness, drive traffic, or newsletter sign ups, all of those things ultimately lead to sales. Jennifer Goldberg once said "Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue" and this is extremely accurate when it comes to engagement being converted into sales on social media. In this article, I'll be listing 4 ways you ca...

4 Reasons You Need Humor in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Something that most brands aren't using in their marketing is humour. Some brands don't know they can use it. Others motivate their choice of not using it with the explanation that they're too conservative for it to work. The truth is that no matter what type of business you are, humour works. Why? Because humans love to laugh! No matter if it's Dorothy, 95 years old, or your conservative boss. Succeeding in making your audience laugh leaves a long-lasting impression that will be tremendously beneficial for your brand. Social media is a great place to use humour. It's a relaxed place where most of its users are looking to be entertained. Give...