Social Media Marketing

May202017 by VELOCENo Comments

How to Reach Your Target Audience on Instagram

How-To, Instagram, Social Media Marketing

How to Reach Your Target Audience on Instagram (adsbygoogle = window.adsbygoogle || []).push({}); Finding and reaching your target audience is a difficult challenge, no matter where on social media you are and what platforms you are using. With these simple and smart tricks, you can find your target audience and then engage with them to get the best possible results. A misconception on social media is that the more people you reach, the better. This usually not the case. By targeting your target audience, you’ll get better marketing results because those you’re reaching are interested in what you have to offer. That means a higher ROI of your efforts on Instagram. The challenge is just knowing where and how to find your target audience and that's what we'll be teachi...

May182017 by OWNo Comments

How To Create Effective Facebook Ads

Facebook, Social Media Marketing

On May 10th Facebook announced a new update that they will start limiting ads that link out to low-quality website experiences. Facebook described what characteristics they will look for in a webpage to determine the quality of the website, it sounded like SEO they will look at. SEO isn´t all just about optimizing your website to be indexed by search engines. It´s also about making a better user experience that keep people more interested with your website. Some examples Facebook might be looking at that creates a better user experience is Mobile device friendly, Page Security, Page Speed, Accessibility, Sitemap for users, and well-formed static links. You can check how to improve your website here. Okay so how do you improve your website to make Facebook ads run more efficiently...

May122017 by VELOCE1 Comment

Why your Business Should be Active on Instagram (Infographic)

Instagram, Social Media Marketing

Why your Business Should be Active on Instagram (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); Is Instagram a part of your brand's social media marketing strategy? If not, you might be missing out on some golden opportunities. Now, before I'm going to let the statistics speak for themselves, i thought I'd introduce you to some thoughts on why your business needs to be active on Instagram (if you aren't already). Instagram is a cost-effective tool of reaching your targeted audience. With the help of Instagram, you have the possibility of reaching millions of users within seconds. Now, most businesses don't but if you reach a few thousands or even a few hundred, you might be able to leave a long-lasting impact. The great thing with Instagra...

May52017 by VELOCENo Comments

Reasons you Should Answer Every Complaint you Receive on Social Media

Social Media, Social Media Marketing

Reasons you Should Answer Every Complaint you Receive on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Handling criticism and complaints is difficult. All too often, we see companies that have gotten the whole customer support thing all wrong when it comes to handling with complaints. Either they aren't answering at all and just ignoring the fact that they have an unsatisfied customer. Or they are going into defense mode, making them look bad. It's more important than ever to respond to customer complaints on social media than on email and other platforms where the customer can get a hold of you. This is because when customers complain, they often put the complaint in the comment section of your published content, leaving it out for the whole wor...

May42017 by VELOCENo Comments

Can Video Marketing Gain you More Customers?

Business, Online Marketing, Social Media Marketing

Can Video Marketing Gain you More Customers? (adsbygoogle = window.adsbygoogle || []).push({}); Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it? In this article, I'll be breaking down the truth for you. Can Video Marketing Gain you More Customers? The quick answer which is one we don't satisfy is "That really depends". Here's an overlook on how the ROI of video marketing is changing, from MarketingLand. According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%! So by the stats of ...

May42017 by VELOCENo Comments

4 Smart Tricks for a Successful Social Media Marketing

Instagram, Social Media Marketing

4 Smart Tricks for a Successful Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); The use of social media for marketing purposes among brands have exploded in popularity over the last couple of years. And now, it is one of the most powerful and effective ways to generate traffic, drive sales, build brand awareness and gain trust. The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. (The CMO Survey) and 61% of startups use social media for marketing. (TNW News). With that said, there's no reason why you shouldn't focus on social media as a marketing source and most importantly, use these 4 Smart Tricks for a Successful Social Media Marketing. Let's get sta...

May32017 by VELOCENo Comments

6 Essential Tips to Help you Kick-start Your Social Media Marketing

Social Media, Social Media Marketing

6 Essential Tips to Help you Kick-start Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); If you are new to social media, it's important that you kick-start your presence in the right way so you get the best results possible in the long run. If you are completely new to social media marketing, the chances are probably that you don't know much about it. In this article, I'll be breaking down the most essential things you need to know to kick-start your social media marketing. I will also supply you with some helpful tools that can help you make your social media presence more successful. Let's get started. 1. Create a comprehensive profile This is important no matter what social media platform you choose to use because the same principle goes...

Apr292017 by VELOCENo Comments

How To Maximize Your Sales From Instagram

Instagram, Social Media Marketing

How To Maximize Your Sales From Instagram (adsbygoogle = window.adsbygoogle || []).push({}); Instagram has become a very popular platform among brands to increase sales. In 2015, 32.3% of US companies with 100 employees or more will use Instagram for marketing activities. That number will jump to 48.8% in 2016. By 2017, 70.7% of US companies will use Instagram for marketing. In this article, I'll therefore provide you with tips on how you can maximize your sales from Instagram. 1. Create videos. Make videos of your products. Videos tend to rank a lot better than photos, so this is simply a good way to have bigger reach and leave a bigger impact. 2. Arrange campaigns Organize campaigns where your customers need to post photos with your products. Reward them with...

Apr282017 by VELOCENo Comments

How to Spend Your Social Media Marketing Budget to Generate Results

Social Media, Social Media Marketing

How to Spend Your Social Media Marketing Budget to Generate Results (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to spend it so deciding which of the many ways to use can be difficult. In this article, I'll be breaking down the most popular places where marketers are spending their budgets on social media. 1. Influencers The use of influencer marketing has grown rapidly in popularity over the last couple of years. As you can understand from the name, influencer marketing is a form of marketing that is all about ...

Apr272017 by VELOCENo Comments

Search Marketing or Social Media – Which is the Best? (Infographic)

Social Media, Social Media Marketing

Search Marketing or Social Media - Which is the Best? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); There are many differences between social media and search marketing but as with most things, each of them has their strengths and weaknesses. In today's marketing world, both are essential but marketers are still weighing their pros and cons, scratching themselves in the head and wondering which of them they should focus on. The debate regarding which of them to choose is however unnecessary as they have shown to have exponentially more power when marketers use them together. To help you get a better understanding of how well they help you achieve different goals, I have incorporated a very detailed and informative infographic that separates social ...

Apr272017 by VELOCENo Comments

Important Statistics To know For a Successful Social Media Marketing (Infographic)

Social Media, Social Media Marketing

Important Statistics To know For a Successful Social Media Marketing (Infographic) To be able to generate great results with social media marketing, there are some things you need to know. It's also important that you know what your competitors are doing and if they're using social media as a marketing source because if they don't, you might be able to leverage social media to your advantage. However, if they do, you need to know what they're doing, how they're doing it and what you can do to become better than them. Before you begin with your social media marketing, it's important that you know your objective. Different brands have different agendas with social media and if you just hop into the world of social media marketing without knowing what your goal is, then it can be ...

Apr252017 by VELOCENo Comments

Which is Best? Email Marketing or Social Media Marketing? (Infographic)

Business, Online Marketing, Social Media, Social Media Marketing

Which is Best? Email Marketing or Social Media Marketing? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); This is a question that is asked time and time over by marketers so today, I thought I'd share this infographic with you that presents the answer to that question in a fun and informative way. Now, while many marketers are expecting email marketing to slowly die out, email marketing is able to generate some pretty good marketing results and ROI. While email marketing is generating great results, there is no doubt that there will be a day when it isn't as effective and social media marketing will dominate between the two. However, as of today, that day isn't here just yet, opposite of what some marketers believe. There is a trend going on in the m...

Apr252017 by VELOCENo Comments

8 Common Social Media Marketing Mistakes to Avoid (Infographic)

Social Media, Social Media Marketing

8 Common Social Media Marketing Mistakes to Avoid (Infographic) Taking on social media is not a difficult task and no matter if you're a beginner or an experienced professional, you will commit mistakes. No matter how hard you try to avoid them. Some mistakes are however more important than others to avoid as they can harm your social media presence a lot. Some mistakes are also more easy than other to avoid and being aware of then is the first step. As a person with several years of experience with social media marketing, I can spot brands and marketers making these mistakes every single day and it's a shame because a thing so small as sharing too much content can have a huge impact but if you're new to social media, it might be hard to know. I know because I've gone throug...

Apr162017 by VELOCENo Comments

5 Surefire Ways to Improve Your Facebook Marketing

Facebook, Social Media Marketing

5 Surefire Ways to Improve Your Facebook Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Are you putting your efforts into Facebook marketing but don't get the results you were hoping for? A lot of people struggle with this so it might feel good to hear that you're not alone. You might be even more happy to hear that there are tips and tricks that you can use in order to get momentum in your Facebook marketing and finally achieve the results you've always wanted. With these 5 Surefire Ways to Improve Your Facebook Marketing, you can do just that. 1. Get to know your target audience It is impossible to get good results from Facebook if you don't know who you are going to target. Getting to know your target audience is an effective way to learn how ...

Apr142017 by VELOCENo Comments

How You can get Your Social Media Followers to do Your Marketing FOR you

Social Media, Social Media Marketing

How You can get Your Social Media Followers to do Your Marketing FOR you (adsbygoogle = window.adsbygoogle || []).push({}); We already know that social media is a great marketing tool but today will be a bit of a different article where we take up the different ways you can use social media to get your followers to do your marketing FOR you! With the help of these tricks and tips, you can use social media to your advantage and with relatively little work, the marketing for your brand will be done by your followers while you just watch. 1. Create giveaways. Now, you might be thinking "I thought these would be some ground-breaking tips and now you bring up giveaways" but let me explain. Giveaways are one of the best ways to get your followers to work for you. Cre...

Apr122017 by VELOCENo Comments

How to Market a Product to Attract Media Attention

How-To, Online Marketing, Social Media Marketing

How to Market a Product to Attract Media Attention (adsbygoogle = window.adsbygoogle || []).push({}); Getting media buzz can help generate huge results and if you succeed with creating a marketing campaign that is worth spreading on media, you can get great results. But how do you do just that? The big thing radio/TV stations (which will be our main media sources in this article) discuss when it comes to featuring products/businesses is, “What’s in it for the viewer?” You need to prove that you have something that benefits a large number of their television viewers. When you write your press release, make it sound like you not only have something beneficial to people but you can also share knowledge and information beneficial to viewers. Television stations don’t want to pu...

Mar302017 by VELOCENo Comments

How Can I learn Marketing on Snapchat?

Snapchat, Social Media Marketing

(adsbygoogle = window.adsbygoogle || []).push({}); How Can I learn Marketing on Snapchat? One of the most important factors in setting up and running a Snapchat account is cultivating a fanbase. There are several different ways to grow your following. Within the app, each account has a unique snapcode that makes it easy for people to start following. Screenshot your snapcode and add it to your current social media accounts to cross promote. You can even change your profile picture to the snapcode so that people don’t have to go searching for it in your feed or bio. But How Can I learn Marketing on Snapchat?, in this article you´ll learn just that. Some tips and answers to: Run Facebook ads of your "Snapcode" and ask people to add you on Snapchat. Facebook ads allow...

Mar292017 by VELOCENo Comments

How To Create Successful Social Media Marketing

Social Media, Social Media Marketing

(adsbygoogle = window.adsbygoogle || []).push({}); How To Create Successful Social Media Marketing Use Demographics to Drive Quality Traffic There is a difference between traffic and quality traffic. Your website can have thousands of visitors daily, but if they aren’t interacting with your content in the right ways, they’re actually driving your SEO rankings down. When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group. Statistics from YouTube show a high number of highly engaged visitors. This is because YouTube centers on videos, which are visually and audibly engaging. In addition, YouTube is the most popular social med...

Mar222017 by VELOCENo Comments

How Do You Improve Your Instagram Marketing Performance?

Instagram, Social Media Marketing

(adsbygoogle = window.adsbygoogle || []).push({}); How Do You Improve Your Instagram Marketing Performance? Instagram marketing has shown to be very effective, especially if done right. Instagram is a fast growing platform and businesses are eager to establish a presence and encourage engagement on the network. But How Do You Improve Your Instagram Marketing Performance? That´s what we will be teaching you in this article. One can simply improve their Instagram Marketing Performance by improving their Instagram Marketing strategy and that might seem easier than it actually is. Utilize hashtags. Look out for that's trending in your industry, and tag your posts accordingly. Users following these hashtags are likely to want to see your content, and will further increase your v...

Mar192017 by VELOCE2 Comments

How Can I Learn Marketing on Snapchat?

Snapchat, Social Media Marketing

How Can I Learn Marketing on Snapchat? (adsbygoogle = window.adsbygoogle || []).push({}); Snapchat is an excellent weapon for any brand's marketing campaign. Not only is its number of users increasing every day, but the app reaches a highly desirable target demographic: millennials. There are plenty of ways to effectively market using Snapchat, but here are just a few ideas: Promote live events Showcase new products and service Share niche-focused tips Engage the audience Host contests Communicate and connect with the audience Offer special deals/coupons (on Snapchat only!) Build up new or existing following (Snapcodes are an excellent tool for this) Share a story (the story of your brand, of a customer, of someone in your niche market, etc.) ...

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