The Marketing Campaigns Used Through The Super Bowl
The Super Bowl is one of the biggest telecasts in history. When the Kansas City Chiefs won a dramatic match in overtime against the San Francisco 49ers last February, record-breaking domestic and global audiences watched on. It was the second most-watched broadcast in the United States since 150 million tuned in to watch the first man on the moon. The NFL Super Bowl Reaches Beyond Sport This background to the NFL’s showpiece provides the perfect opportunity for companies to market their products to a diverse and engaged audience. Although billed as a sporting event, the Super Bowl glorifies American culture, talent, and creativity as it appeals to a viewership that extends well beyond the sporting field. Consumers spent over 17 billion dollars during the game last February. T...
