Sports

The FIFA World Cup is much deeper than football. It’s an international phenomenon that affects economies, politics, and even national pride. The tournament’s host nation is selected through a bidding process that can last for years, costing billions of dollars, and countries go to extraordinary lengths to try to secure the rights. But what does it truly take to win? What is the reality of these rampant bidding wars? Let us explore further. Why Hosting the FIFA World Cup Matters It is very clear that hosting a World Cup comes with great economic effects. Nations pour funds into building new hotels, airports, and stadiums in hopes of receiving a greater financial return. For instance, Brazil spent over $15 billion on the 2014 World Cup and managed to make $3 billion in tourism. Russia...

The Super Bowl is one of the biggest telecasts in history. When the Kansas City Chiefs won a dramatic match in overtime against the San Francisco 49ers last February, record-breaking domestic and global audiences watched on. It was the second most-watched broadcast in the United States since 150 million tuned in to watch the first man on the moon. The NFL Super Bowl Reaches Beyond Sport This background to the NFL’s showpiece provides the perfect opportunity for companies to market their products to a diverse and engaged audience. Although billed as a sporting event, the Super Bowl glorifies American culture, talent, and creativity as it appeals to a viewership that extends well beyond the sporting field. Consumers spent over 17 billion dollars during the game last February. T...