Tips & tricks

Why traditionally recommended marketing methods don’t work for professional service providers and advisers and what to do about it. I’ve been a marketing professional for 39 years and in the early days, I invested a lot of money in time in learning my profession. Way back then there were literally no nationally or internationally recognized degrees for marketing. So it was a matter of paying money to the experts and sitting in on their workshops, seminars, courses, and programs along with reading books. Of course, there wasn’t any Internet either. A lot’s changed since then. In my many educational experiences, it was rare to come across anyone who is recommending a specific marketing method that was applicable/relevant/effective for professionals who are marketing services or advice....

The data center colocation market is expected to exceed $90 billion by the year 2024, as more companies are making the transition. Is yours? This is obviously a massive shift, with a number of factors that should influence your decision on which location and provider to go with. To ensure that you’re setting your company up for a maximum return on investment, here are 4 things your would-be provider must offer you. 1. Data Center Location No, we did not list price as the number one consideration, partly because location will influence your price. The path to finding cheap colocation providers will likely take you out of your own state, and that’s a good thing. Some states have dramatically lower energy costs than others, which will greatly influence the price that the data c...