The True Impact Social Media Has on Sports (Infographic)
How big of an impact does social media have on sports?
You’ll be surprissed of the answer.
More than 250 million people worldwide follow Ronaldo on social media
channels. Facebook has the all-time high number of followers, 122.1
million. Then, 54.5 million followers on Twitter and 82.9 million
followers on Instagram. They like, share and comment every single update
on the sports-star. What a reach! According to Forbes, Ronaldo’s total
earned media value in social platforms equals to $935.7 million, with an
average value per post of $1,613,309. Amazing, right?
Find more stats in the infographic on here.
You are already thinking what’s the secret behind acquiring such a
huge fan base and earning that much on social media? Well, the answer
lies in 2 simple but genius tricks that Ronaldo’s Marketing team has
strategically planned.
First of all, the secret lies in the heavy research for deciding the
kinds of posts to be published, in order to create a real buzz among his
fans. The latter comes in the form of spread out likes and shares by his
fans, which in their turn attract the neutrals to follow him: those who
are neither followers of Real Madrid nor the followers of Manchester
United, Sporting Lisbon or the Portugal National team.
That, let us tell you, is the real hard part of SMM! Just to illustrate
this point, do you remember one of Ronaldo’s posts in support of the
refugees in Syria? No further explanation is needed here, you get it!
Secondly, the credits go to Ronaldo’s team managing his image rights:
Mint Media managed by Singaporean tycoon Peter Lim indicates that the
more followers he has, the more opportunities for endorsements. As a
result, different follower armies of brands come together to follow the
representative of their favorite brand.
After all, now Ronaldo becomes part of the brand being endorsed, and
not following what their favorite brand resides means not even being a
fan of the brand itself. Just to give you a picture, last year’s 347
Nike mentioned posts on Ronaldo’s social media generated 477 million
new likes, shares, and comments. What a way to cooperate and benefit!
Now, you know those 2 sneaky secrets behind the multimillion-dollar
success of Ronaldo in social media. We hope you are satisfied, because
we promise, no more secrets! And if you happen to be an SMM specialist,
well, hello! Go start drafting your strategy accordingly.
