The advent of the digital revolution transformed everyone’s lives. Today, social media plays an integral component in communication, information, and entertainment. With more than 5 billion adults owning a mobile device containing at least two social media apps, it is evident that you must leverage the various platforms for your business. Thus, you need excellent video editing skills to make sure you attract the right target market with stunning social campaigns.
Thankfully, an online video editor makes it easy for even the average Joe to churn out professional-looking videos. But, you must remember that a great social media presence just doesn’t happen right away. You need good content, as well as mentions and engagement, to generate leads, create conversions, and add to your follower count. So, you must create, measure, and manage your strategies to spread brand awareness.
Both clear vision and purpose assure you can successfully hit your targets while staying updated on the latest trends. If you want your social media profiles to garner attention, using an online video editor will help make things a breeze. It would also help to use social media scheduling tools to make it easy to monitor your social media usage and mileage. Get started with these five essential tools for your marketing tool kit to create social campaigns that make an impact.
1. Promo.com
Creating great content for your profiles with this online video editor. It is a crucial point of your social media game. Video content gets more interaction than plain text. After all, you can say and show more with moving pictures and audio than a 2d picture or blog article. Fortunately, this tool assures you can curate stunning visual content that allows you to make a great impression.
This online video editor makes it easy for you to create cool short videos or long-form content to share on social media. This tool is a miracle for those who want studio-like output. Even without resources like money, skill, or fancy editing machinery, you can create videos without breaking the bank. You can utilize the following features:
- Pre-designed templates
- Tons of free footage
- Stock photos
- Copyright-free music
- Free collage maker
- Transitions
- Voice-over narrative
- Fonts
- Colors
- Background
- Animation
You will enjoy an easy user interface, so you can start editing even if you don’t have experience. Moreover, you can upgrade to premium to enjoy more features. But nevertheless, the free account is stellar enough to spark excitement on your social media profiles.
2. Buffer
This tool started off as a scheduler for Twitter only. However, today, it has leveled up the service to support all major platforms like FB, IG, Google+, Linked In, and Pinterest. With an online video editor and Buffer at your disposal, you can truly amplify your social campaigns. Here’s what you can do with it:
- Craft a posting schedule for easy-sharing within your day
- Share content on the go
- Use the Chrome extension to add content from the web to your queue
- Shorten links shared instantly
- Connect with Bitly account
- Upload customize images and footage clips
- Use photos or videos from articles shared
- Track content performance with helpful analytics
- Reply to posts from within Buffer
- Include more team members
When you have access to a dashboard like Buffer, you can manage all your social media profiles better. Best of all, you can fill up your different feeds with cool content without wasting too much time. You don’t have to log on and off since you can manage everything from your Buffer central command.
3. Buzzsumo
If you want to measure how effective your social campaigns are versus your competitors, you must research. This component helps you see what’s working or not, allowing you to optimize resources. Thankfully, you can count on Buzzsumo to tell you how your content is faring and who is helping you share your message.
When you have this information, you can tweak content and maximize the embellishment features of your online video editor. Working with data instead of relying on guesswork delivers better results. With Buzzsumo, you increase the buzz a million times more. And just like a sumo wrestler, you can go big because it helps you:
- Find content, yours or others, that’s most shared on various social media
- Receive crucial alerts based on keywords, branding, links, domain, or content creator
- Utilize it for searching trending topics
- Search for content inspiration based on performance
The Buzzsumo basic will definitely help you curate better content. Additionally, paying for a Buzzsumo Pro upgrade means you can do direct competitor searches.
4. Hootsuite
With Hootsuite, you can readily handle multiple social media accounts in one dashboard. Best of all, you can utilize it for free. Let’s face it; handling various social media profiles for your business can be quite chaotic. However, with this social media management tool, you and your staff can collaborate efficiently with each other. You can see all comments in one central place to avoid misunderstandings. This tool also means you can assign tasks within a master calendar and scheduler that everyone sees.
Moreover, the Hootsuite Podium offers free online courses on various topics like fundamentals of digital marketing, improving social media management skills, and the like. It also integrates the various platforms providing more accurate analytics results. As a result, you can churn out better content and interact better with your target audience. Additionally, you can get more feedback and client info as this allows integration with community-based-platforms like:
5. Bitly
Finally, there’s Bitly, which is a link shortener. This tool is vital because no one can ever remember super long URLs. Besides, those are very tricky to share because long URLs look cluttered. Imagine them all over the place every time you share a link on your social media post, email, SMS, or even website. This tool takes long URLs and shrinks them into manageable lengths that look better and are so much easier to recall.
Though it may seem simple, the URL you share with all your videos and other content can help make or break your social campaigns. Besides, Bitly is more than just vanity. It is a necessary tool that tells you who clicked what, where, and when. This powerful innovation will tell you site referrals and pinpoint exact locations with the most number of clicks.
Parting Words On Online Video Editor
Remember, you want to make a good impression and hit a solid mark with the right crowd. By using the right campaign tracking tools, you can effectively drive leads and make sales conversions. Most of all, these tracking tools give you data on the crucial metrics you need to make future content compelling.
