To understand the difference between blogging and vlogging, you need to know the definitions of the two modes of information transmission.
A blog allows you to share photo content and descriptions with your viewers. In this way, bloggers essentially show their life to the audience.
Vlog transmits information through video. This format is suitable for those cases where photos are not enough.
The choice of information transmission format depends on the product and its promotion strategy. The blog and vlog are placed on different platforms, which also affects the choice of audience.
Today, both bloggers and vloggers are opinion leaders and the most common type of employment. It is not difficult to become one – all you need to know is what you want to say to the world.
Features of vlogging
Most consumers prefer to watch rather than read information. This is what has contributed to the development of vlogging as a trend.
The most popular platforms for posting videos are:
- YouTube;
- Instagram;
- TikTok.
In the vlog, you can show information on any subject. It is preferable to choose the format and style of shooting, so viewers can better identify your channel.
Another important nuance of vlogging is the length of the video. In today’s world, users view short videos more often than full-length movies.
Peculiarities of a blog
A blog reflects the life of an individual or a company. This is where users can explore information about you and also leave feedback, if the platform allows it.
A blog can be hosted on:
- WordPress;
- Squarespace;
- Blogger.
The core of any blog is the main theme, around which the posts are published. As a rule, they consist of a photo and a description.
In order to create a competent text for publication, it is necessary to have a number of skills, as well as to find your own writing style.
Not only a page on a social network, but also the company website can be a blog.
What is required to start a blog/vlog?
If you’ve decided you want to stream your life to a wide audience and can’t decide on a way, you should figure out the skills you might need.
The general idea of the directions is to convey information to the audience in order to attract it. Also, their integral part is the creative process, because the information must be properly presented and interest the viewer.
The basis of any blog is the text. It will determine your audience’s engagement and reach. It is not difficult to develop the skill of writing, but it takes time and practice. Before you start blogging, you can try to create a test post and dive into the basics of copywriting.
It is a little more difficult to make vlogs from a technical point of view. One way or another, you need equipment to shoot video. Many vloggers shoot material on a smartphone, but today users are extremely selective. They are interested in the quality of shooting and the idea.
What else do you need to know?
- Both methods of streaming assume regularity. The viewer follows your life, so long breaks between postings can discourage them. It’s better to use a content plan and think through your posting schedule in advance.
- Any service for placing posts implies the possibility of analytics (views, coverage). You should not ignore this tool, because it helps you study your viewers and their needs. The posts you like do not always find a response from your audience.
- You can communicate with your audience in comments or posts. This will allow you to draw new ideas and pick up new tools to better transmit your thought.
It’s worth noting that the blog and vlog today are a place to make a profit. This can be through advertising placed on the resource, as well as the direct sale of any products.
Read more here if you want to start your own blog or vlog.
