Does Social Media Marketing Give Any Results?
How much effort should a service business put into social marketing? This is a question that is widely discussed by lots of companies today. The answer is, it depends! We know that is a bad answer but let us be more clear. If social media marketing have any affect on your company´s sales, image etc depends on 1. what the company are offering & 2. Is the company offering its services/products only within a small area or worldwide? A company can still use social media even if they are just working within a small city or so to bring awareness but the biggest results will come if you are offering your services or products worldwide, because the spread of the people who are using social media are very wide. All the way from China to Canada.
For online businesses, social media is one of the best platform to expand the businesses exposure.
But its success will depend on what strategies are used and whether or not you can use social media in the right way, that is what is going to determine whether you make it or break it. Therefore, we will list some articles that can give you some knowledge and help you get started. How to get a good Instagram presence, How social media can help your business, Why it´s important to have a niche on social media.
In today´s society, technology (and social media for that matter) are affecting our lives a whole lot. It affects the way we get access to information, news and a whole lot more. Most importantly, social media is affecting the way we see ads.
Back in the days, TV was “THE PLACE” to place your ads on but this is slowly changing. Today, the amount of TV-viewers are going down while the number of online-viewers is growing. The best thing with social media marketing is that you can focus on the niches that your (potential) clients are which you can´t do on TV. On TV, you don´t really know which people who are going to watch your ads but social media allows this.
There are a whole lot of different platforms where you can place your ads and you simply have to try some of them, invest a little money and check out how it performs for you. Some examples where you can place your ads is:
1. Facebook
2. Instagram
3. Google
4. Twitter
So, now to the main question-Does social media marketing give any results? The truth is (as with almost everything) it depends! But to provide you with a better answer-YES it actually does! With the possibility of doing more targeted marketing, you can have a huge success with social media marketing. There are however different platforms that are good for different things. For example: Twitter is good if you have a blog or publish new content regularly. Instagram is perfect for showing your products and Pinterest are also great for marketing products, especially if they´re dedicated for women since most of the users on Pinterest are just that. Video marketing has shown to provide the highest conversion rates and therefore platforms such as YouTube is a great way to showcase your products or services.
Lastly, to summarize the question “Does social media marketing give any results?”. Social media is one of the best way for marketing in today´s technological society and if you are running a business that doesn´t do any marketing on social media, you should at least try! Comment below if you found this article useful or if you have any further questions!
