Is it good to post videos On Social Media?
I know many of you are wondering which is the best: photos or videos, in terms of engagement, growth and more. The simple answer is that it depends. However, videos can actually be really fruitful for your page if posted and shared correctly, however, it comes with some “but’s”
How Can you actually use this?
As with all content you post on your social media, the content have to be good, meaning high-quality, appealing, interesting and a bunch of other things as well. Otherwise, you’ll have some problems. Posting low-quality content makes it less likely for people to follow you, it decreases you engagement, it makes people unfollow your account and so on..
However, getting your followers to hold up for a few seconds to watch your video can be extremely effective, not only their interest in your page but also because you have the ability to make an impact on the ones who are watching it. It is not the same with pictures because the spectator sees the picture a few seconds (if even that) and moves on.
With videos, you have the ability to create something interesting that will make the followers keep watching. So now to the question: “Is it good to post videos On Social Media?”
Here’s the deal:
Well, according to a Socialbakers study, video posts have the most organic reach of any type of Facebook post. If you have videos on your website, then we recommend you take advantage of them and share them on social media to attract new visitors.
Videos has also shown to have a great effect on marketing through social media.
It has become more and more popular to watch videos on social media. Facebook and Snapchat for example have both surpassed 8 billion daily video views and YouTube now have over 1 billion users that are watching many hundreds of millions of hours of online video every day.
Creating video and promotion video is therefore a huge opportunity today that every successful company should take part of. Otherwise, you´re missing out on a huge opportunity. Even if it´s just a short 5-second video or a 40 second video, there are some things that are always important.
1. Create a video of a reasonable length.
There is nothing wrong with creating a 1 minute+ video on Instagram but you have to be prepared that loads of people won´t have time or the energy to watch the whole thing. If you instead make a 5-20 second video-most people will be able to watch it if they find it interesting.
2. Make it interesting.
This sounds pretty basic but it is still very important when creating your own video to social media. Skip out the dead parts and only have “action” and the interesting parts so people want to continue viewing it.
something to remember with almost everything is that everything is good at a reasonable amount. The mix of videos and photos is always best.
There you have the answer to “Is it good to post videos On Social Media?”.
We sincerely hope that you found the information you were looking for and that you’ll start creating your own amazing videos.
