Nowadays, a company needs social media accounts to make itself known to the public. One of the most popular ways to create content in your account is by making live-streaming content, but how does it work? And how important is it for your business?
It’s becoming a common sight that businesses reach into the live-streaming space. Many industries are utilising new technologies and platforms to appeal to their audiences. Online casino, for instance – well known for their casino jackpot games – produce live casino games, replicating the feel of a brick-and-mortar casino by live-streaming a croupier to the players’ screens wherever they’re playing from.
Keep reading this article if you’re starting a new business or want to boost your establishment’s advertising.
How Live Streaming Works?
The idea of live-streaming is pretty simple, you grab a camera and start showing content on any online platform. You can also interact with the stream’s viewers, making it more interactive than TV streaming.
The live-streaming boom began on the Twitch platform, a website dedicated to all sorts of live-streaming content. In 2022, the platform had 140 million active users and 9 million streamers.
While Twitch is mainly known for its video game content, many people also use it to show different types of content. Nowadays, you can find people crafting, making podcasts or drawing on Twitch.
Twitch is not the only streaming platform available right now. Nowadays, people use YouTube, Facebook, Twitter and Instagram to make live-streaming content and promote themselves or their products on social media.
Many people also use live-streaming to test the quality of many products and platforms.
How Do I Know If My Business Can Use Live-Streaming Content?
While it’s true that any business can enjoy social media advertising, not all companies can benefit from live-streaming content.
For example, suppose you have a bakery or restaurant. You could make an event and show it across social media via live-streaming. But, aside from occasional events, there isn’t much that you can show by streaming.
The same happens with small industries and factories; you could show the manufacturing process of your industry. Still, you couldn’t show every aspect of your company as you would be showing your secrets to the competition.
Before you grab a camera and start shooting, you need to think carefully about what kind of content you can offer to the viewers and how it could benefit your business.
For example, if you have a shop specialising in technology or fashion, you could show your newest products via streaming to demonstrate their quality. You could also answer the doubts of your viewers by making a Q&A hour. You will be surprised by how many people didn’t buy your products because they lacked the proper information.
How Do I Make Successful Live-Streaming Content?
Making social media content is challenging, especially if you have to talk to the camera for an hour or more. Here are some tips for creating successful live-streaming content for your business.
Prepare Your Content
To make successful streaming, you must prepare your content beforehand. Decide the content you want to show, the duration of the streaming and the social media platform where you want to stream.
Choose Someone Capable
If you are not good with the camera, seek someone capable of speaking for your brand during the streaming. Many companies even seek influencers for Instagram Takeovers and other advertising events.
Give Promotion To Your Event
There is no use in making a live-streaming event if no one watches it, so make sure to promote it in advance, preferably a week or two before the event.
Should I Only Focus On Live-Streaming Content?
While live-streaming content is an excellent way to connect with your customers, you shouldn’t abuse it. If you make streaming events each week, you risk falling short of content or exhausting your customers.
The best thing you can do to make your business successful in social media is to try different types of advertising and content and keep your accounts constantly updated.
