How to increase your engagement on Instagram
Have you also noticed a decrease in the engagement on Instagram? Don´t worry, it´s not just you. A study made by Quintly found that Instagram post interactions have decreased by 33% in just one year. “The number of likes and comments on Instagram photo posts are down an average of 27%, and videos an average of 39%.
So what does this mean for you?
These are serious numbers and this means that you have to work harder in order to try to hold your engagement high. That’s why, in this article, we’ll be teaching you How to increase your engagement on Instagram.
1. Use Instagram hashtags Strategically
Hashtags are shown to increase the amount of comments and likes on your posts dramatically. Using hashtags is an easy way to increase your engagement and grow your Instagram page.
Read how to grow your Instagram with hashtags, Why you should use hashtags on Instagram and How to use the best hashtags on Instagram to really take advantage of hashtags and to learn to use them in the best way possible.
2. Add a Call-to-Action to Your Instagram Caption
Call-to-action – also known as CTAs is a great way to engage your followers on Instagram. By asking them to perform an action such as comment their favorite car or visit your website, you are increasing the amount of influence you have over your followers and also making them more engaged with your page, making them more likely to engage with your page in the future.
3. Ask questions
By asking questions on your posts, you firstly make your followers stop for a while and think about your question. Secondly, you will surely get both more comments and likes by asking questions, in the hope of an answer. This take us to our 4th point.
4. Reply to comments (always)
Make sure that you reply to comments-ALWAYS, even if it’s just a thumbs up. Show your followers that you appreciate their support and thank them for their kind words and for their time. By answering to comments, your followers will see you as a very kind person that they want to support. If you show appreciation to them, they will show appreciation to you and therefore raising your engagement.
5. Post at “the right hours”
If you didn´t know- there are hours that has shown to be better to post on than other. Post wisely to reach as many people as possible and try to post at the right hours.
Read the article “When is the best time to post photos on instagram?” to learn more about the best times to post.
6. Arrange a contest
If you arrange a good contest, you can surely expect that you will get a better engagement and more followers. The whole point of a contest (from your perspective) is so that your page gets shared among the competitors.If your rules of entry is that people should comment on your pics, then you will see a better engagement quite dramatically. Read
If your rules of entry are that people should comment on your pics, then you will see a better engagement quite dramatically. Read how to arrange a successful contest on social media to learn more.
7. Engage with other users
This is for sure one of the most important things that you can do to increase your engagement. By engaging with others, you can expect that many of the people you´ve engaged with-will engage back. You can also expect to make some long-time Instagram friends that will comment and like on all your post and become a true supporter of your page. These are the people you want to be extra nice to.
Thank you for reading How to increase your engagement on Instagram. We sincerely hope that you can take at least one thing that you have learned from this article and adapt it to your own page. Until next time!
