If you want to make sure that people read your business emails you need to make sure that the readability of the typography is optimised. In simple terms, this means that you have to choose the right fonts and colours for your emails.
You also need to think about the best font colour for business emails. Making the wrong choices could mean that your emails go unread. So how can you ensure that you make the right choices?
Be careful with colour in your email fonts
Let’s start by looking at the main topic of this article; the colour of font that you should use in a business email. The main thing to remember is that readability is key. For this reason, it’s usually best to use black or dark grey for fonts when you are writing a business email.
Of course, this does not apply if you ever have to send an email that has a black background. If this is the case you should always use a white font so that the contrast can help the reader.
Best font for email
It’s not just colour that is important when it comes to using fonts in an email. You also need to make sure that you choose a font type that is not too complicated or fancy. It helps if you stick to using the same one or two fonts across all of the written content for your business.
When you want to choose the best font for e-mail, you need to think about the difference between serif and sans serif fonts. Serif fonts are fancier in design and usually have curls at the end of the letters. On the other hand, san serif fonts are plainer and easier to read. This is why they are a better choice when you are selecting a font to use in a business email.
Furthermore, it’s a good idea to choose fonts that are web-friendly as these fonts tend to be available across all platforms. This means that they should be displayed correctly when the recipient views the email.
In summary
The main thing that you need to think about when you are considering the best colour and style of font to use in business emails is that the content needs to be easy to read. This is why you should stick to using black and dark grey san serif fonts where possible. Doing this means that people are far more likely to read the emails that you send to them and that you are more likely to get the results that you are looking for.
