4 Effective Tips for Getting More Visibility for Your Blog
It takes time and hard work to build a successful blog. Most bloggers have dreams of grandeur when they pen their first post. They imagine a flood of traffic to their site, with thousands of visitors reading and agreeing with the topic at hand.
When the post fails to drive the intended traffic to your site, feelings of disappointment curb the bloggers’ enthusiasm, resulting in the writer abandoning their idea.
What does it take to create, manage, and maintain a successful blog? Follow these 4 effective tips for boosting the visibility and readership of your work.
1. Create Captivating Content with Viral Potential
“On the internet, content is king.” Bill Gates shared this wisdom with internet marketers many years ago. This concept should be at the forefront of your blogging strategy. Before you create any form of content for your blog, it’s vital that you ask yourself if it adds value to your audience.
It’s senseless to write about topics that are not directly related to your niche. Every day, billions of people search the internet for information. Your blog offers a conduit to the solution they are seeking. However, those potential customers will look elsewhere if your content is not accurate, and engaging.
Create a plan for your blog and include the goals you wish to achieve with it. Write out a strategy for scheduling and content topics for the month ahead. Search for the most vial and trending topics on the blog post you wish to write and then replicate the content to include the viral theme that made it successful.
2. Share and Promote Your Blog Through Social Media
People love to share compelling content that they feel has value. Take advantage of this human desire and push your blog through social media channels. Post your piece to groups and make a list of influencers in your niche that you can engage with to promote your work.
Use software tools like Buffer and Hootsuite to schedule your content across your social channels for improved exposure. Note the best times to release your post when they receive maximum attention. Share tips on platforms like Snapchat and Periscope, and position yourself as an expert in your niche.
Pay careful attention to the user engagement you create around your blog and social media work. Remember to reply to all comments, mentions, and DM’s; if you miss them, you may miss out on an opportunity.
3. Create a Lead Opt-In
Opt-in boxes are a traditional means of capturing the user-information of visitors to your site that take the time to read your blog. Enhance your outbound lead strategy by creating an opt-in experience to drive user engagement and capture more leads.
Improve your conversion rate by offering real value to your prospective customers. Offer a free gift for signing up to your mailing list. You can provide a free e-book with tips and hints for your niche. Other lead magnet ideas are checklists, discount vouchers, and access to free online resources, such as a learning library of quality information related to your niche.
4. Partner with Industry Influencers
Influencer marketing is an excellent strategy for getting more traffic to your blog and website. Collaborating with industry influencers allows you to leverage their audience and increase your viewership. Many influencers will be happy to help you out if you agree to reciprocate by offering them a guest post on your blog, or a link back to their site.
Some established influencers with millions of followers may charge a fee to mention you or feature your work on their social feeds. While this may not suit every blogger’s budget, if you have the money available, it’s a task well worth considering.
