The world of digital marketing is so fast-acting that brands all too easily fall into the trap of marketing without taking the time and setting up for success. No matter how much money you invest, without the fundamentals in place, you will never reach the highest digital marketing returns. The list below outlines three components that are vital for the success of any digital marketing campaign:
1.Web Design & Branding
Website design can affect almost every aspect of your digital marketing strategy. Everything from the architecture of your website to its esthetics will impact digital marketing.
For search engine optimization to have an effect, a website must not only support content creation but also be integrated with social media. The way that a site is coded also affects search engine optimization. To reach the highest rankings, a site needs to be crawlable.
Additionally, the way that your site looks, how easy it is to navigate, and whether it is optimized for mobile will also affect visitor retention and conversation rates. Research has found that visitors form an impression of a brand in less than two-tenths of a second. For you to retain the leads driven by digital marketing, your site must be easy to operate on both a computer and a handheld device and clearly showcase your brand. Digital branding services can help you define your brand.
2.A Clearly Defined Target Audience
The internet allows businesses to directly connect with relevant customers no matter where they are in the world. To effectively leverage this large pool of potential customers, a brand needs a comprehensive understanding of their target audience. Without a clearly defined target audience, a business runs the risk of wasting time and money on practices such as content creation. Knowing your target audience is the only way to ensure that the content you create is actually an appropriate and good use of resources. Not knowing your audience can significantly impact brand awareness, search engine rankings, and business growth.
A deep understanding of your target audience should consider more than just a general demographic like gender and age range. Psychographic traits such as personality types, values, and lifestyles, act as useful insights for deeper understandings of target markets. Geographic identifiers can also be useful depending on your industry.
If you are looking to get a clearer idea of your target audience, you can consult Google analytics. Google Analytics’ Custom Reporting shows detailed information about the customers that are already converting. The customer information can include age, interests, family life, and the type of products they are likely to buy.
3.A Defined Strategy
A defined digital marketing strategy should guide how you work. An understanding of your target audience should underline every part of your strategy. Your digital marketing strategy should also be goal-focused; you should be able to validate every action with your goals to make sure you are most effectively using resources. Including expected goal completion dates in your strategy provides a useful benchmark that can help you achieve your goals by motivating both yourself and your team.
