The number of desktop users has reduced significantly in recent years giving way to mobile devices. 90% of the time spent by consumers on their mobile devices is on apps. Thus today mobile applications dominate the ways in which people consume digital information and your marketing efforts should take this into consideration. As web applications […]
The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is “how […]
How To Implement Video in Your Social Media Marketing Strategy Video is one of the most powerful forms of content you can put out on social media. 90% of the information transmitted to the brain is visual. What’s more, visuals are processed 60,000 times faster in the brain than text. What about a video which […]
How to Future Proof Your Social Media Marketing Strategy For 2018 Nothing lasts forever. In business, this is particularly accurate, because one day you can be hot, and the next day struck by a social media storm and bad press. Social media is extremely quickly evolving, and if you aren’t on top of the latest […]
Are you a new restaurant business owner looking for a unique marketing strategy? Or have you recently noticed a decline in customer reach despite using traditional marketing techniques? In either case, it is time for you to add a new technique to your marketing approach. According to CNBC, 60% of new restaurant businesses fail within […]
If you are considering how to market your B2B business, no doubt the concept of influencers has crossed your radar, but maybe you haven’t taken it seriously. Are influencers still the right choice? We would say so. Affiliate marketing is more affordable, more accessible, and more effective than traditional forms of marketing. Still not convinced? […]
It would be difficult to miss the rise of TikTok over the last few years. What was a lesser-known niche app has grown to be incredibly popular in 2021. If you are in digital marketing, the incredible growth has made TikTok a social media app that is hard to ignore. The platform is best known […]
Digital performance marketing is your ticket to measurable results, making it one of the most popular strategies for modern marketers. However, crafting and optimizing campaigns to deliver a high return on investment (ROI) isn’t a set-it-and-forget-it process – it takes a whole lot. If you’re ready to boost the performance of your campaigns and make […]
In the cutthroat world of online betting, where competition is tough, and the daily gap is shrinking for compliance, influencer marketing is the ultimate and most powerful tool for successfully and meaningfully converging brands and audiences. Like any effective blackjack strategy, influencer marketing should be accurate, informed, and timed for maximum profitability. By using such […]
In today’s competitive ecommerce landscape, customer loyalty is more important than ever. With countless options available online, retaining customers is crucial for long-term success. One of the most effective ways to foster loyalty is through targeted email marketing. By creating meaningful connections with your audience, you can turn one-time buyers into lifelong customers. Understanding Customer […]
In today’s digital age, social media isn’t just a platform for connecting with friends. It’s a powerhouse for transforming industries, and online casino marketing is no exception. As we dive deeper into the virtual world, online casinos leverage social media to reach new heights in engagement and customer acquisition. The dynamic nature of platforms like […]
Marketing events have become a serious game-changer for businesses. They’re no longer just about setting up a booth and handing out business cards—they’re an opportunity to really connect with people. Whether you’re introducing your brand or diving deeper into your relationships with existing customers, these events offer a unique space to interact with your audience […]
With fierce competition constantly growing, small businesses have to deal with the dual difficulty of differentiating themselves and reaching out effectively to their local audience. Although worldwide marketing plans appear attractive, concentrating on local marketing could produce substantial results. This is particularly beneficial for small businesses that aim to establish a robust community presence. In […]
In today’s digital age, ranking on the first page of Google is crucial for the success of any online business. With millions of websites competing for attention, getting your website to appear on the coveted first page of Google search results can seem like a daunting task. However, with the right strategy, it’s achievable. David […]
In today’s digital landscape, capturing the attention of consumers is more challenging than ever. Amidst the noise and clutter, storytelling has emerged as a powerful tool to engage audiences and create meaningful connections. The art of storytelling in marketing campaigns goes beyond simply promoting a product; it’s about weaving narratives that resonate with your audience […]
Search engine optimization is the finest digital marketing strategy that improves website visibility in Google search engines. SEO can drastically boost organic traffic to your site for years to come. But what happens when you’ve been incorporating an SEO strategy for a while and not getting enough traffic to your site or not getting the […]
In the rapidly evolving landscape of digital marketing, businesses face the critical decision of choosing between performance marketing and growth marketing to drive their objectives. Both approaches have distinct characteristics and benefits, and selecting the right strategy depends on various factors such as business goals, resources, and target audience. This article aims to provide an […]
Creating a stong essay is not a given; it’s a skill you can learn. You don’t need to be a marketing genius to deliver a well-written essay, either. With a correct plan, anyone can write an interesting and informed essay that passes the stringent measures an academic demands. Here’s how you can do it! Start […]
As the social media platform dominates every connectivity aspect in the world, the brands have been actively coming up with different marketing techniques to promote their products and services. Out of all these strategies, one that has developed to be quite successful in targeting the audience is influencer marketing campaigns as it assists brands to […]
For decades, celebrity endorsements have been a popular marketing strategy. Brands use the fame and influence of celebrities. They do this to promote their products or services. Michael Jordan endorsed Nike. Beyoncé promoted Pepsi. Celebrities have the power to capture attention and influence consumers. Celebrity endorsements can be a double-edged sword for brands. They can […]
