Trust is the single most important thing in influencer marketing. If people don’t trust you, they will never buy from you. It’s that simple. For influencer marketing though, authenticity is far more than just coming off as authentic, as a brand. There’s much more to it than that. I’ve seen things done right when it […]
Wondering which social media platform is best for influencer marketing? You are probably no stranger to influencer marketing if you’re here. You have probably seen some of the statistics that prove the power of influencer marketing, and maybe, you’ve even run your very own influencer marketing campaign. Influencer marketing has skyrocketed in popularity because today, virtually […]
Many businesses set up shop on the popular social media platforms without having any real idea of how to market their brand. It’s one of the most confusing things to do and something that takes plenty of time and effort to achieve. If you’re currently looking to populate your social media pages to give you […]
What is influencer marketing? That’s a question that an ungodly amount of people are asking, so let’s sort things out. Let’s sort out the most common question that is being asked about influencer marketing. That is the most fundamental question “what is influencer marketing?”. Influencer marketing has exploded in popularity in just the last couple […]
Curious about the benefits of influencer marketing? If you want to hear one of the worst-kept secrets, it is that influencer marketing is tremendously powerful and effective in marketing. Let me rephrase that. Influencer marketing was a really well-kept secret when it was in its early stages, but today, there’s not a lot of people […]
Identifying influencers is a work of art all by itself, and whether you are searching for influencers manually or with the help of a directory or tool, there are some things you need to know in order to get it right. We’ve all seen the tremendous results influencer marketing is able to generate, but the […]
The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is “how […]
Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn’t even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular […]
Influencer marketing has exploded in popularity over the years. Of course, this is because it truly works – if executed correctly. There’s a reason why companies are spending less money on traditional marketing channels such as television, radio, and newspapers, and this is because the way we consume content, and the places we spend time […]
When choosing influencers to partner with, it’s important that you examine their accounts very carefully. Many marketers make the deadly mistake to only look at the follower count that the influencers has and then think that is the total amount of people they will reach. This is of course not the reality. Due to social […]
Influencer marketing is a relatively new form of marketing. On the other hand, it’s a relatively old form of marketing. Sounds strange, right? Well, let me explain. Influence (marketing) has existed essentially as long as humans have existed. You may recognize yourself in this since you’re influenced by what other people say and do, consciously, […]
The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your […]
As of 2018, there are about 3.3 billion social media users all over the world, making it the new marketing frontier. For young college graduates, this field presents unparalleled opportunity for growth, and may be one of the only industries that young people can completely control right at the start of their career. Since the internet and […]
How often do you hear the word “influencer”? We hear the word influencer being thrown around more than ever, and that is because social media is playing a more important role in our lives than ever, and because the popularity of influencer marketing has grown immensely accordingly. Sometimes, it can feel like everyone is an […]
I’ve said it a million times already (432 times in written form to be precise), influencer marketing is an extremely effective marketing method. But only if you execute correctly. You can see influencer marketing almost like a tool for marketing, and just like a screwdriver, hammer, or any other tool, influencer marketing won’t be effective […]
The Most Important Influencer Marketing Statistics to Know (Infographic) Influencer marketing is one of the (if not The) fastest growing marketing sources out there. Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy. There is no question that it has grown in popularity as […]
You might have started your influencer marketing campaign but want to optimize it to generate better results. Or maybe, you’re looking to start using influencer marketing but you’re not quite sure how you can execute an effective campaign that generates results worthwhile. No matter which of these is true for you, these essential tips of a successful […]
If you either use a computer, laptop or smartphone, then you are undoubtedly experiencing digital marketing. Because everything you see either an email, search results in search engines such as Google, an advertisement on social media such as Facebook, a text message on your phone, or a post by an influencer on Instagram is a […]
You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit: Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation Conversions It’s frustrating enough to tempt you back to more […]
When starting out with something new, it feels scary and intimidating. You’re eager to get to your goal, and you know that other people have done it before you. But quite quickly, questions start popping up in your head, that you, as a beginner, have no answers to. The exact same goes for social media. […]
