r5 Common Myths About Influencer Marketing Influencer marketing is a marketing tool that has grown immensely over the years. In 2015, a report showed that 73% of marketers had an allocated budget for influencer marketing. Since then, it has only grown and there are no signs of a slowed growth of influencer marketing in the near future. […]
5 Simple Ways to Boost Your Social Media Marketing Unless you’ve been living under a rock for the last couple of years, you’ll know the importance of social media, and most importantly, the importance of using social media as a marketing tool. Social media marketing is a tough nut to crack, but with constant small […]
Top Most Effective Ways To Work With Social Media Influencers Looking to reach your target audience in an efficient and targeted way? The days where display ads were efficient and had an impact on people are over. Today, if you want to succeed in the marketing world – you have to play a completely different […]
Why Influencer Marketing Is the New King of Content (Infographic) Are you an experienced influencer marketing user or have you just recently heard about it? No matter what; as a marketer, it’s important to stay updated on the ever-changing market so your business remains relevant and keeps generating extraordinary marketing campaigns with a high ROI. […]
Will Social Media Influencer Marketing Dominate the Marketing World? (Infographic) 86 percent of women turn to social networks before making a purchase. 71 percent of consumers are more likely to make a purchase based on a social media reference. 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional […]
How To Measure ROI of Influencer Marketing A Forrester report, named “The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing. This is of course a big issue because measuring results of your marketing is crucial. Not only to see […]
5 Things to Look for Before Working With Social Media Influencers When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. However, there are some things that you should look for and take note of before working with the influencer you’ve been checking […]
6 Reasons You Shouldn’t Ignore Micro-Influencers Are you looking to begin an influencer marketing campaign but don’t really know where to begin? If you’re like most marketers, you want to achieve the highest ROI possible, especially if you have a very limited marketing budget. Now, many people believe that with influencer marketing, the only way […]
Top 5 Things You Didn’t Know About Influencer Marketing As a marketer, it’s important to stay updated with the changes in the market, to be able to quickly adopt new trends and stay on top of it. In this article, I’ll be listing Top 5 Things You Don’t Know About Influencer Marketing so you can be […]
4 Problems That Exist With Influencer Marketing (Plus 2 bonus tips) Nothing is perfect. Even though influencer marketing has gotten some serious traction over the last couple years, there are some things that aren’t as good with it. However, the pros of influencer marketing outweigh the cons and on top of that, if you are […]
Why Micro-Influencers Are the Best for Your Brand Micro-influencers are a hot topic and has become just that over the last one or two years. And with all right. When talking about influencer marketing, a lot of people are picturing celebrities like the Kardashians holding up a protein shake with a smile on their face, charging […]
Why Influencer Marketing is an Opportunity You Can’t Afford to Ignore Before we go into more detail, I thought I’d share some influencer marketing statistics to show how powerful it really is for brands. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016) 49% of people say […]
4 Smart Tricks for a Successful Social Media Marketing The use of social media for marketing purposes among brands have exploded in popularity over the last couple of years. And now, it is one of the most powerful and effective ways to generate traffic, drive sales, build brand awareness and gain trust. The share of marketing […]
How to Laser Target Your Marketing by Partnering with the Right Influencers Which social media influencer you decide to work with plays a HUGE part in how your social media marketing campaign performs. Because it is the social media influencer that is going to work as an extended arm for your brand to mediate your […]
How to Spend Your Social Media Marketing Budget to Generate Results Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to […]
5 Golden Tips for Effective Influencer Marketing Influencer marketing have shown marketers that it’s a valuable marketing source that generates a high ROI due to the laser targeting it can provide during a campaign. A lot of your influencer marketing success dependent on how it is being managed and run so it’s important that you […]
4 Smart Ways to Stay Focused on Your Social Media Marketing Staying focused on your social media marketing strategy is important in order to get the most out of it and reach the goals you want to achieve. With the help of these 4 smart tips, you can be more efficient while achieving greater results […]
There is no secret that Instagram is the most popular social media platform right now. With a user base of 2 billion people, it has become a great tool for influencers and businesses to drive revenue. Improving your Instagram profile should be a top priority for you as with higher engagements on Instagram your chances […]
If you’ve been using Instagram for a while, you’ve probably seen your engagement on Instagram drop. For some, quite substantially, for others, a little less. Instagram engagement is the fuel for success on the platform, because after all, Instagram is a social media platform, and if people aren’t engaging with you or your posts, really, […]
Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the […]
