With so many different places you can advertise these days, it is more important than ever to make sure you have a strong, coherent brand that you intend to stick with consistently for the medium to long term. Your brand isn’t just your logo, as some people still mistakenly think, or even just your logo […]
You finally did it. A position was vacant in your organization, your HR and senior management interviewed hundreds of candidates and offered the position to the person with that ‘special skill’. But what about training the new hire and making him comfortable with your policies, work environment, and products? Millennials often think of training as […]
In a market where online shopping is slowly but dramatically proving to be a leading contender, new challenges are presented to auto dealerships of every day. Unlike businesses that sell smaller retail items that are mass-produced and ship easily, the ability to take control of online auto marketing is a complex process. The solution involves […]
The volume of the advertising market in our country exceeds $ 4 billion, and cash flows directed to this segment during the year increased by more than 60%. Particular attention should be paid to this fact: the opening of an advertising agency promises great prospects. There are many who wish to make money on advertising today. This […]
The data center colocation market is expected to exceed $90 billion by the year 2024, as more companies are making the transition. Is yours? This is obviously a massive shift, with a number of factors that should influence your decision on which location and provider to go with. To ensure that you’re setting your company […]
As a marketer, it’s important to stay updated with the changes in the market, to be able to quickly adapt new trends and stay on top of it. One of the marketing trends that have emerged in the last couple of years, in particular as social media has exploded, is influencer marketing. If you are […]
Without hosting provider or company, your website or blog would be invisible. It simply wouldn’t exist in the digital world. You can compare hosting as a hostel where people of different ages, occupations, and interests, rent rooms on various floors of the facility and explore the city to which they have arrived. Hosting has the […]
Knowledge can be gained from various places such as experience by trying out different things and seeing what will actually work and what wouldn’t, constantly following what renowned experts have to say about the subject you’re interested in and of course, reading books and articles. It’s no different when it comes to marketing knowledge. It’s […]
A sales funnel is an essential part of your marketing plan to achieve the desired results. It is a map of a customer’s journey that starts from the first interaction with your brand all the way to the final sale. You can call it a chain reaction, which makes it important that every domino is […]
Developing a business plan is an essential part of starting a business at any time, historically and at present. Many business owners perceive business plans as an unnecessary annoyance and are content to leave their business plans as ambiguous and meaningless documents. However, as a tool for investors to gauge your value and as a […]
For a very long time, growth has been the emphasis of most businesses, with strategies constantly being put into force with the sole purpose of adding more new customers and widening the range of appeal. However, businesses are now coming around to the fact that retaining customers is just as important as finding new ones, […]
Thanksgiving and Black Friday are inching closer every single hour, which means that people in the business world need to be gearing up for a huge frenzy. More than likely, retailers will do more business on those days than they would in several months. Add Small Business Saturday and Cyber Monday to the mix, and […]
Recently online businesses are getting more and more popular and successful. This is because everything actually happens online, in the virtual world. We live in an electronic era and people prefer to use the benefits that the online stores provide more than what the traditional ones offer. However, running an online store can be a […]
Starting a business is no laughing matter. You’ll need a substantial amount of capital, not to mention the space you’ll need for your business, human resources, tools, etc. You’ll also need to come up with an idea of whether you’re going to sell products or offer services. When you meet all the requirements for a […]
Omega may be one of the most identifiable luxury watch brands worldwide. With its long heritage of watchmaking, to changing the way luxury watches work, and being the only watch brand that’s NASA-certified, Omega is as cushy as one can be in its place in the industry. For more than 170 years, and counting, the […]
Each year, a staggering number of startup businesses are launched. However, very few can achieve the necessary profit to sustain their operations and thrive within their respective industries. And while many believe that this is caused primarily by the lack of quality in the products offered or services rendered, more often than not, the reason […]
Did you realize there are nearly 60 million freelance workers in the United States? While being a freelancer provides you with a lot of freedom, it can also make getting an affordable health insurance policy difficult. However, there are things you can do to both land a health insurance policy and lower the amount of […]
Despite all criticism, Instagram has managed to open up many doors in the world, creating a sense of closeness and connection between people from all across the planet, all taking joy in sharing moments, art, and inspiration. In this article, you will learn why this social media platform is not just an entertaining app, but […]
Every company, whether small or big, has a culture that is defined by certain values and practices shared and agreed by all the members of the company. Culture has a significant impact on a business’s reputation and its ability to generate a return on investment. Therefore, it should be prioritized and measured just like other […]
Are you looking to minimize the risk of failure for your product launch? Want to make a big splash with your new product upon release? When launching a new product, getting traction is hard. People tend to be cautious with things they don’t trust, and a product that has just hit the market? Trust takes […]
