Why Authenticity Matters in Influencer Marketing (And How to Be Authentic). Influencer marketing has existed since the age of dawn. Back in the days, people looked up to leaders and other influential people. After that, celebrities were all the fuzz, and now, social media is dominating the influencer market. The only difference now is that […]
The business world today is moving fast. Changes are ongoing and your customers expect nothing but the best. With technology making our lives easier every day, you can’t expect to run a successful business if your ways of running it are still stuck in the last century. Today customers expect a quick response, accurate information […]
Search Engine Optimization, or SEO for short, is one of the most crucial factors for building your online presence. It comprises of a series of steps and best practices that you need to implement in your website, to make sure you show up on the search engine results page – SERP. You see, people mostly […]
It’s 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to […]
Running a business can be complex and challenging. Not only do you have to deal with the day to day processes involved with the running of a business, but you also have to worry about efficiency and productivity. After all, to remain competitive, a business must improve its efficiency. If you’re starting to feel like […]
Financial data is an essential component of your business management. It informs the entire budgeting process and other financial decisions. In most cases, this data is generated from accounting systems or what is known as bookkeeping. To many, bookkeeping entails laborious calculations, looming payment deadlines, and overflowing invoice files. However, that’s not entirely true. Streamlining […]
You must know that conversion rate optimization (CRO) remains the “#1” objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here’s the test… Do these conversion streamlining strategies ensure the traffic of new […]
All businesses aspiring to boost their online presence must conduct a website audit. A professional website audit is effective in identifying issues with website architecture. As such, sites are able to understand clearly where to make the necessary changes to enhance technical site performance. In this context, you must know that the website auditing process […]
Trust is the single most important thing in influencer marketing. If people don’t trust you, they will never buy from you. It’s that simple. For influencer marketing though, authenticity is far more than just coming off as authentic, as a brand. There’s much more to it than that. I’ve seen things done right when it […]
If you’ve ever tried to buy Instagram followers, you’re most likely very familiar with this scenario. You waste hundreds of your hard-earned dollars to buy thousands of followers. Then only a few days go by using and you realize it was a complete waste of your money and time. Even if your account followers went up, […]
There are lots of things you should consider before you invest in a rental property. Real estate is a much more expensive investment than other kinds of purchases, but that’s why it can offer the most financially lucrative rewards. Still, you shouldn’t get an investment property until you’ve thoroughly weighed the pros and cons, lest […]
The world of business presents a plethora of challenges that must be addressed, regardless of brand size. As businesses continue to grow, some problems cease to be – but new challenges inevitably emerge. Businesses that operate within a local customer audience obviously face different struggles than businesses that operate within the digital realm. Likewise, businesses […]
Both on-page SEO and off-page SEO are crucial to the success of an SEO campaign. While both are widely practiced by SEO experts, they are on completely different sides of the fence regarding SERP. For the most part, understanding how search engine algorithms work helps in determining which strategies are more favorable. Both approaches of […]
More than 60% of U.S consumers with internet access now shop online at least once a month, according to Invespcro. This means that as an online vendor, your possibilities are limitless. Successful e-commerce businesses such as Finch Goods, Common Projects, and Tactical started from scratch, but through savings and strategic growth-oriented strategies, they have grown […]
What is influencer marketing? That’s a question that an ungodly amount of people are asking, so let’s sort things out. Let’s sort out the most common question that is being asked about influencer marketing. That is the most fundamental question “what is influencer marketing?”. Influencer marketing has exploded in popularity in just the last couple […]
The rapid development of technology has caused global changes in various areas of business: financial and banking sectors, healthcare and insurance, real estate and e-commerce. Thanks to the new tools and new opportunities, the experts were able to more accurately estimate the business trends of 2019 and make new forecasts. Thus, five major trends were […]
Along with a number of LMS marketing methods these days, PPC is one of the most popular and fruitful options. You pay. Get users to your landing page. Convert. Bingo! Money-money everywhere. Well, only if it were all that easy. PPC takes less than a second to read and a half-life to master. While you […]
Curious about the benefits of influencer marketing? If you want to hear one of the worst-kept secrets, it is that influencer marketing is tremendously powerful and effective in marketing. Let me rephrase that. Influencer marketing was a really well-kept secret when it was in its early stages, but today, there’s not a lot of people […]
Badges are a must have items for any event to be a success. They are a gateway for the attendees to the event. They serve as a means of identifying the invited attendees to an event and keeping gate-crushers off as well since they are a requirement to access an event venue. Furthermore, the badges […]
Local listings, also known as local citations, are essential for your business. Not only does your name in various business directories show you off as an authentic person to work with, but it also improves your local SEO. A study concluded that 78% of all the local searches on mobile and 61% of those conducted […]
