The digital world has greatly influenced the way we market today, for this reason, we should keep track of the trends that are set to blow up in the coming year. Here is a heads up on what to look out for in 2019. It is no guarantee that all these will make a huge […]
42% of the global population is using social media. An even more dramatic stat says that the average person spends approximately 5 years of their life on Facebook, Twitter, Instagram, and other channels, which means that brands can use this social media addiction to their advantage. People have become extremely skillful when it comes to […]
Social media has provided an essential platform for engagement. Nowadays, people like sharing their experiences on social media. That includes how they feel about a particular brand. In this era, a business needs to guard its reputation in the best way they can. But why? Because the reputation of an organization affects its performance. If […]
Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic […]
For some years now, there has been a severe identity crisis in various workplaces. That has led to a reduction in productivity as well as minimization of trust among employees hence setting them back when it comes to their careers. Employees are now are now stuck, confused and anxious about how to get recognized when […]
Computers have become an integral part of our day to day lives, especially for business owners. Access to the internet gives people in developing countries the opportunity to access global economies for the buying and selling of goods. This access, in turn, allows them access to opportunities that may not exist in their home countries. […]
Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the […]
Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach […]
You’re probably doing way too little marketing research. Don’t worry, though, your competitors probably are too. But that’s no reason to kick your feet on the table and celebrate a victory. Instead, you want to do marketing research so you can kick your feet up on a pile of cash instead. No. But really. Marketing […]
Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard […]
When you speak to your customers as a brand, you speak in a particular voice and tone – whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or […]
If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is […]
How software systems can help restaurant businesses Operating as a cashier at a restaurant is hard. There are so many things to keep track of, and if you’ve ever worked with operations, or ”on the field” of a restaurant, you know how stressful the management and the daily operations are. As a cashier, the job […]
The marketing world has been flipped upside down in the wake of the rise of social media. The days of spending thousands of dollars on newspaper ads and billboards seem to be behind us as more companies turn to Facebook, Instagram, and other social platforms to reach their target audiences. With this shift in marketing […]
Want to learn more about social media marketing problems? In just a few years, social media marketing has gone from being something that brands didn’t or shouldn’t pay attention to, to now playing a central part of most brand’s digital marketing strategy. Social media was by some people described as a fad that would soon […]
Social media is an opportune platform to share content online in the comfort of your chair, regardless of the time. Different people have different ends on social media. Businesspeople aim at marketing their products, celebrities aim at increasing their popularity, bloggers aim at increasing social media traffic while others are on social media for fun. […]
You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit: Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation Conversions It’s frustrating enough to tempt you back to more […]
When starting out with something new, it feels scary and intimidating. You’re eager to get to your goal, and you know that other people have done it before you. But quite quickly, questions start popping up in your head, that you, as a beginner, have no answers to. The exact same goes for social media. […]
Whether your business is struggling to meet goals or is performing well and ready to take it to the next level, one of the most important things for any company to do is continually expand and improve its product mix. It’s vital to avoid letting your offerings grow stagnant and outdated, so let’s look at […]
Curious to know if someone blocked you on Instagram? Every now and then, you might find yourself, what you think is having been blocked by someone on Instagram. At the same time, you’ve probably found that Instagram doesn’t explicitly tells you when someone has blocked you, or even that someone has. As such, if […]
