Running a Software as a Service (SaaS) company is never easy. Fortunately, there are various solutions you can consider to keep it growing. One of these is investing in Search Engine Optimization (SEO).
SEO is crucial for all SaaS companies that aim to be their niche industry’s go-to choice and leader. It’ll help you attract qualified traffic to your website, lessen your dependency on paid ads, and spread the word about your product or brand.
There are many benefits of investing in SaaS SEO services. If you’re still unsure about considering SEO for your SaaS company, below are some of the reasons why you need it:
1. SEO Gives You A Competitive Edge
Most online users trust companies or brands displayed at the top of the search engine results pages (SERPs). If you want to get a competitive edge, SEO is an excellent way to set yourself apart from your competitors.
To improve your search engine rankings, you should consider inbound marketing. Acquiring customers through inbound marketing can be a long-term SaaS marketing strategy that your business should never ignore.
Generally, inbound marketing means attracting potential consumers organically through several methods, like content marketing. Creating valuable and engaging content can help you stay ahead of the competition and outrank your primary competitors.
Good content usually educates users and provides a better user experience. When creating one, there are several things you should consider, and these are:
- Know Your Audience’s Needs – To create effective content, you should know your audience’s pain points, needs, or challenges. Then, determine the unique tips or insights your SaaS company can provide to solve their concerns.
- Be Genuine – People want practical and honest content. While your goal is to promote your business, you risk your credibility if you serve promotional content only. So, the best way to get your audience’s attention is to be genuine or authentic with your storytelling and avoid being promotional.
- Stay Consistent – While your content needs to be genuine, it should also stay consistent and must reinforce your company’s unique value proposition. Creating a consistent experience may help build trust and put your SaaS company on top of the industry.
2. SEO Helps Build Authority And Credibility
SEO is vital to building your SaaS company’s reputation online. When you’re always on the top first pages of SERPs, it makes your website more credible to your target audience. Once your potential customers find reliable answers from your website, you build authority and trust. To achieve this, you need to publish SEO-driven content, which should be written with the right keywords and structure.
For best results, you may also need a balanced combination of SEO techniques, such as guest blogging and link building. While it takes some time to see progress and excellent results, the right combination of SEO practices may help your SaaS company establish a steady footing in your industry.
3. SEO Lessens Your Expenses On Paid Ads
Most SaaS companies invest heavily in paid aids, which often consume their marketing budget. However, while paid ads are effective in growing your SaaS business, it may come in handy to consider cost-effective and long-term strategies like SEO. This is especially true if you’re running out of budget.
With paid ads, you won’t be able to generate leads and traffic once you stop investing in them. But with SEO, you’ll be able to get some potential customers even after you stop optimizing your website. In addition, even if you continue with your SEO strategies, you can be flexible with your budget, depending on your campaigns.
Although you may not get instant results with SEO, you’ll see a growth pattern in the coming months. Plus, when your organic website traffic increases, the cost to acquire more customers with SEO will decrease over time.
4. SEO Helps You Attract Organic Traffic Effectively
The competition in the SaaS industry is tough. Some SaaS businesses may even struggle to generate a steady flow of leads and channel the customers to their products. With SEO, it’s never impossible to get organic traffic and attract more potential customers. To do this, you need to pay importance to keyword research.
Ranking for appropriate keywords can be helpful in effective lead generation. For example, you can use long-tail keywords, which often have low search volume and high intent.
Unlike other keywords, long-tail keywords are more specific and descriptive, which means people searching for such terms are more likely to purchase your SaaS products and services and less likely to bounce back. They’re also easy to rank in search engines and generate more traffic for your website.
To improve your ranking for certain competitive terms, you must ensure that your website and content are well-optimized for long-tail keywords. However, always remember that it isn’t all about ranking for your long-tail keywords. It also revolves around getting conversions from them. So, rather than getting traffic from countless keywords, focus on driving more traffic by using some long-tail keywords relevant to your SaaS company.
5. SEO Provides A Smooth User Experience
Excellent user experience is key to making your SaaS company grow. Besides, highly satisfied customers positively increase your sales through word-of-mouth marketing. In other words, SEO influences your customers’ user experience since it helps in optimizing your content.
Other than content optimization, a well-optimized website may also impact one’s user experience. A website that takes too long to load often results in high bounce rates, which means the overall session duration of your online visitors is short. They only visit a particular page on your website and leave without taking any action.
SEO practices such as good quality content, a well-responsive website, and proper keyword research, can provide a smooth user experience, which can help drive more traffic to your website. Improved user experience helps visitors develop better sentiments about your SaaS company, which can increase the odds of boosting your company’s ROI.
Conclusion
SEO is the key to running a successful SaaS company. It helps maximize your marketing efforts by increasing your online exposure to potential customers who need your services. SEO can also help you boost your leads, establish a stronger brand, and enjoy savings on marketing. With such benefits, SEO is undoubtedly essential for any SaaS company.
