What Is an RTB in Marketing
Real-Time Bidding technology is online bidding or auction. Three parties represent their interests here: customers, site owners, and the advertising network like Bidmind. The object of the auction is the privilege to promote services on websites. The advertiser who has set the highest price takes away the display rights. A brief history of RTB RTB technology was invented by Admeld and bought in 2011 by Google. In less than a year, most users switched to this format for the following reasons: The click-through rate of ads rises to tens of percent.Advertisers show their ads to an interested audience, which increases sales.Users see banners that are relevant to the subject of the site – any resource participating in the system becomes thematic. The privacy of users remains ou...
