Influencer marketing Archives

Apr102023 by MattNo Comments

Are Influencers Still a Good Strategy for B2B Marketing?

Influencer Marketing, Instagram, Social Media

If you are considering how to market your B2B business, no doubt the concept of influencers has crossed your radar, but maybe you haven’t taken it seriously. Are influencers still the right choice? We would say so. Affiliate marketing is more affordable, more accessible, and more effective than traditional forms of marketing. Still not convinced? Take a look at our guide on how to do B2B influencer marketing right. How is B2B Influencer Marketing Different From B2C? There are a lot of similarities between partnering with a B2C influencer and a B2B influencer. In fact, you might find that a lot of influencers are both. After all, kids are no longer saying they want to be an astronaut when they grow up, but an influencer. So, if you’re selling some sort of software that aids co...

Jul82022 by MattNo Comments

Top Digital Marketing Trends for 2022

Online Marketing

If you're like most business owners, you're probably always on the lookout for the latest and greatest digital marketing trends. That's because staying ahead of the curve is essential to success in today's economy. Fortunately, we're here to help. In this post, we'll share the top digital marketing trends for 2020. So, whether you're gearing up for a new year or want to stay ahead of your competition, read on! Introduction At one point, digital marketing seemed like it would be the future of all marketing – but with so many channels to keep track of, marketers may feel overwhelmed and wonder how they can keep up with the trends that will be important in the next five years. Here are the top digital marketing trends you should keep an eye on in 2022. 1. Chatbots Will Take C...

Aug272020 by Ashley RosaNo Comments

6 Best Digital Marketing Ideas for Fashion Brands to Increase Sales

Online Marketing

With the change in marketing dynamics, many industries have shifted from traditional to digital means of marketing, including the fashion industry. Research conducted by Oberlo revealed that there would be 2.05 billion global digital buyers in the year 2020, and this number is expected to increase to 2.14 billion people by 2021. As the number of digital buyers grew, many fashion businesses, whether small or large, have started leveraging digital marketing platforms for reaching out to their audience effectively. However, developing a successful digital marketing ideas strategy to compete in the rapidly-changing fashion industry can be quite a challenging task. Therefore, we’ve put together this ultimate marketing guide, comprising of the six digital marketing ideas for your...

May152019 by Guest writerNo Comments

Change in Instagram Trends: Influencers Now Posting 150% More Sponsored Content

Influencer Marketing

While Micro-Influencers account for most of the influencer posting on Instagram, trends have changed in the past year or so. 150% rise in sponsored content has taken place during the past 12 months. Not so long ago, influencers were thought to be people with the status that had a fan following. Usually, brands had their products praised by celebs or famous people using their influence to their own advantage. Lately, Instagram and to some extent, other social media platforms have changed that for good. Even influencers with 10,000 followers or below are now making their presence felt and are termed as micro-influencers. Starting from the first quarter of 2018 right through to the end of the first quarter this year, more than 12 million Instagram influencers have been observed to use spo...