Managing Intangible Assets in Global Business: Challenges and Opportunities
In today's global business environment, managing intangible assets has become increasingly important. These assets, which include intellectual property, brand reputation, human capital, and organizational culture, are essential to a company's success (bitcointhunderbolt.com). However, they are often more difficult to quantify and manage than tangible assets such as buildings and equipment. In this article, we will discuss the challenges and opportunities associated with managing intangible assets in global business. The Challenge of Measuring Intangible Assets One of the biggest challenges of managing intangible assets is measuring their value. Unlike tangible assets, intangible assets are not easily quantifiable. For example, how do you measure the value of a brand reputation o...
