How Your Business Can Benefit By Giving Things Away for Free
Businesses need to make a profit. That is an incontrovertible fact under a capitalist system like ours. In fact, even under different economic models, profits are still necessary to keep cash flowing around an economy. Despite focusing on elements other than increasing their bottom line, social enterprises and “not-for-profit” businesses still need to have some profit within their operations to be able to keep the lights on and continue doing good for society. To make this profit, most businesses buy and sell products and/or offer a service to their customers. They charge more for whatever they’re selling than what they pay to produce and/or deliver it and keep what’s left over to pay shareholders or invest in expansion. So it may seem like a strange move fo...
