5 SEO Pitfalls That You Should Avoid
Whether you're a new business owner, an experienced entrepreneur, or a lifelong marketer, you've likely heard of search engine optimization (SEO). It's an essential component of any business's marketing strategy and should be given ample care and attention. However, even the savviest marketers can fall prey to common SEO pitfalls. Avoiding these will help your site rank higher and attract more visitors to your page, leading to greater success. Not all anchor text is created equal When you're creating links, make sure that you're using your link text wisely. Anchor text is the text in a link that points to a web page. It's usually the same color as the page it leads to and it's underlined. When people use anchor text to link back to pages on your site, it can help people find ...
