Social Media Influencer Archives

We are truly living in the age of the social media influencer, with there now being tens of millions of enthusiastic people across the globe, who are all earning money by showcasing various brands’ products to their legions of faithful followers. It took a while for society to comprehend what influencers were, with there being visible confusion at what it exactly entailed, and even much toxicity being aimed at many taking up the role. Whilst there is still some negativity levelled at influencers, most now just see that as nothing but jealousy. After all, with the younger ages now watching much less TV, and instead spending most of their time scrolling through social media, brands and companies just worked out a way to advertise their goods to this audience, and will pay willing inf...

Social media influence is no longer the exclusive domain of Hollywood celebrities. With one in four purchases now influenced by social media content, brands look beyond the rich and famous to everyday social media accounts. Could that next influencer be you? Read on if you'd like to launch a career by posting content on social media platforms. We'll explain the key steps you need to take to become a social media influencer. Focus on One Niche Choosing a small, narrow niche is one of the most important aspects of becoming an influencer. That's because brands tend to look for influencers with a distinct and specific following. A brand selling dog beds would instead work with a dog trainer with a following of 20,000 very loyal dog owners than a general celebrity with 100,0...