How to Turn the Exhibition Booth into an Exceptional Communication Tool
Brand essence can be communicated in a plethora of ways, online and offline, by harnessing all the ingenuity and creativity at the disposal of one's communications department, or by occasionally turning to some outside experts who can bring something really special to life for the company's online communication and social media. The need to communicate the essence of a brand nowadays is a direct result of the evolution that has closely affected any company on the face of the earth, and especially all those brands that market physical products. Until a few years ago, companies were almost forced to focus solely on the functional aspects, the concreteness of the product sold and its physical characteristics, with no regard whatsoever for the intangible or intangible aspects related t...
