Content Marketing Strategy: Create a High-Quality Content
Image source: breakline.co
A long time ago, content marketing was a question solved easily. You created a 500-word text, added some keywords, posted it on your page, and saw the ranking growing. However, today, there are so many aspects of content-creation that mistakes can be fatal. Not only you risk failing to improve your conversion, but the poor content can totally ruin your SEO strategy.
When you post anything online, you automatically appear on Google’s radar. As the largest and most popular engine in the world, Google decides which content will be more and less visible on its pages. Plagiarized and low-quality texts keep sites low in the list, which ruins their performance. Everybody knows that, but there are more aspects to consider. Let’s discuss how content marketing strategies are created!
What are the goals?
Texts are created for a purpose, and you have to formulate one before you start. There are some common goals texts usually follow:
- Improve brand awareness
- Raise conversion
- Generate sales
- Motivate your old customers to come back
- Improve the Google ranking
For some of these aims, content plays a significant role, like brand awareness and sales generation. However, sometimes, a text is just a supplemental part, like in user conversion strategy.
Offer value to your readers
Unfortunately, the Internet is full of content that doesn’t make any sense. Tons of articles and posts copy each other or simply don’t offer any value. This material is useless, and most people will never see it – Google doesn’t allow it to appear anywhere on the first pages of search results. We bet that the last thing you want is seeing your content in such a pack of useless rubbish.
To avoid this sad scenario, make sure to create unique and valuable texts that bring something new and exciting to your readers. Become a real expert in your niche and provide valuable content to establish yourself as an authority. Your audience might be looking for information or fun – it doesn’t matter. Just give them what they want!
Know your audience
You must have heard about this for a thousand times before – an effective marketing strategy can be created only when you know your audience perfectly. The latest trends become more and more focused on personalization and strive to deliver individual offers to clients, considering their needs and preferences. Whenever you have no idea how to deal with the data, request statistics assignment help by Essayontime.
To make your texts more engaging, you should mind at least such factors as demographics, social status, interests, and previous actions of your visitors.
Google Analytics can help you determine how to produce the most relevant content. To find the best results, open this app and click:
Behavior> Site Content> Content Drilldown
Check the pages marked as Bounce Rate, Average Time on Page, and Page Views to receive more details. Having this data at hand, you will create content your particular users would like to see. As a result, the time spent on your site will grow, while the number of bounces will fall. This way, Google will perceive your site as interesting and useful.
Track and analyze the results
It is impossible to develop a successful marketing strategy without measuring the results and developing new approaches. A content marketing strategy is not something you create once – it is flexible and requires adjustments. Analyze the feedback and customers’ behavior, learn which your decisions are more efficient than the other and why. Focus on the following metrics:
Consumption
To see this first layer of customer-content interaction, you should enter Google Analytics and click:
Behavior> Site Content> Content Drilldown
The information available in this section includes time spent on page, bounces, and views. Analyzing this data, you will find out if your post brings you traffic, what content your users prefer the most, and are there any shares and comments related to your post.
Social networks
If you want to know whether your posts are shared on the social media platforms, see the following:
Click on Acquisition> Social> Overview
Here you will see the total amount of conversions from all traffic sources (not only social media). Considering this data, you can decide the style and type of shareable content to create more and get conversions. Also, you will see which platforms suit your brand better.
Leads
Texts should be created for a particular audience at every stage of the sales funnel. Find the areas that are more and less attractive for your leads and adjust the weak ones. To track the leads in Google Analytics, click:
Conversions> Goals> Goal URLs
In this section, you can set up goals, add templates, and descriptions of your goals. You can assign value to the goals (like prices for your products and services) or track particular parts of the sales funnel after adding them to a goal.
Let the customers know that you hear them
To make your content marketing strategy efficient, you need to listen to your audience. They want to know that they are heard. Whenever they provide suggestions or requests, make sure to respond. This will help you understand their needs better, show that their opinion matters, and produce better content. Adjust your posts considering the feedback, and you will learn how to deliver winning content.
Conclusion
Creating engaging content might be challenging, but it is not rocket science! The main thing you have to remember is that there is no such thing as a strategy created once and forever. Content marketing is flexible, and you must rearrange your methods all the time. Adapt new strategies, try ideas, and be open to new decisions. Going through mistakes and failures, you learn how to perform better in the future. There is no recipe that fits everyone, but you can find yours. Stick to the main principles that work for your brand, and don’t be afraid to experiment!
