Getting the word out on Facebook about your dental practice is an integral part of any in-depth marketing campaign. The question about how exactly to go about it is another story altogether. If you’re not sure how much work to put it, or what kind of content to post, the whole process can devolve into never-ending frustration due to minimal follower engagement and a lack of new-patient leads.
Thankfully, building your social media presence doesn’t have to be so complicated. If you’re looking for a Facebook strategy to have in your corner, look no further than firms like Patient News dental marketing. They set the highest bar when it comes to increasing patient inflows with original oral-health content that keeps users scrolling down for more. Here are three main takeaways from their approach you should consider:
Keep it Educational
It’s paramount to post useful information that patients can apply to their daily lives and make a positive impact on their oral health. That way, instead of forgetting your post as soon as they put their phones down, your practice will be at the front of their minds when they need dental work done. Topics of interest include:
- Techniques to properly brush your teeth
- Little known oral health facts
- Nutrition tips for vibrant and healthy smiles
- Notices about new dental service offerings
- Targeted promotions to attract your ideal patients
Keep it Fun
Facebook is a place people go to connect with their friends, loved ones, and the community at large, but also to relax and amuse themselves as a break from their busy schedules. The key to landing new patients on Facebook is to blend these two aspects into content that adds value to their lives while informing them of your practice. The following forms can help you achieve just that:
- Jokes
- Cartoons
- Memes
- Trivia
The dental marketing agency in your corner should understand that to stand out among Facebook’s billions of users, you need a unique brand that earns the time people spend with it. And the only way to build it is by posting about your dental practice in an enjoyable way that highlights the qualities that make you a welcome addition to the profession.
Keep it Consistent
Following a posting schedule will help you build an audience as more and more users grow to expect your entertaining and educational posts. That said, it can be difficult to come up with fresh content week after week tailored to benefit your ideal patients.
To this end, you should partner with a leading dental marketing firm, one that will provide you with hundreds of posts to choose from across a variety of oral-health-related topics like those mentioned in the first takeaway.
The world of social media is all about crafting quality content that drives more people toward your business. Taking part is not only a great way to build trust with your patients, but it also encourages word-of-mouth about the outstanding dental work you do. Find a firm ready to set you up with a robust social media marketing plan and upgrade your dental practice for the digital age.
